HAIRDRESSER EXCLUSIVITY - For the love of salon quality

An exclusive product range, developed for real lovers of professional and luxurious hair cosmetics - this is NEWSHA. In addition to maximum customer satisfaction, our focus is on a unique partnership with ambitious and creative stylists!

For us, hairdressing exclusivity is more than just a term, it is a real quality feature. It's a sign of trust and a promise. As a professional and modern brand, our partner salons and all NEWSHA customers worldwide, form an unbeatable team that believes in quality and exclusivity and embodies the NEWSHA brand.

Our unique selling point is the straightening system with a patented active ingredient complex - market leader in the field of effective & gentle hair straightening. This in-salon application is for customers with frizzy, frizz-prone and very curly hair, who desire silky smooth hair. The highly effective salon systems are NEWSHA-exclusive and are only offered in our selected partner salons.

Hair care by professionals for hair lovers

Professionalism and inspiring creativity form the basis of our brand identity! A good brand needs passionate professionals who totally believe in what they create.

Our high-end products are therefore aimed at those who appreciate an innovative, nature-loving range of products. Only individual, selected products are created, which are perfectly coordinated and combinable.

NEWSHA’S philosophy is to provide its partner salons and their clients with the best tools: hands-on education, effective care as well as styling products, and last but not least, breakthrough system applications. Our mission is not only to meet the expectations of our customers, but to exceed them.

Maximum customer satisfaction and improvement of hair health are the highest goods for us and our partner salons.