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You brush it, you straighten it, you dye it - and at the end of the day your hair looks brittle and weak. Your hair consists of three layers. When it’s dry, the outer layer (cuticle) breaks down and lifts, causing it to appear dull, limp and reduces its shine. What to do with dry and damaged hair?There are a number of reasons why your hair doesn’t look and feel like it used to. These can range from a number of different factors, such as:Toxic chemical treatments (bleaching, highlighting, or ...

Split ends are every woman’s worst nightmare. Split ends are more likely to develop in dry or brittle hair and typical causes of damage include high heat settings whilst styling, chemical treatments and day-to-day stresses. If your hair starts to develop split ends, it’s time to start having a closer look at your hair care regime and general treatment of your hair. Ways to prevent split endsThe right care: To help reduce friction between strands of hair when brushing we recommend spraying ...

An abnormally oily scalp makes your hair feel greasy and dirty. Most people affected by this don’t know how to solve it and often end up exacerbating the problem. Even though the causes for oily hair can be complex, solving it is quite simple.Wash your hair like a pro Our scalp contains glands which naturally produce sebum to hydrate the scalp and protect the hair. Excessive sebum production is the cause of oily hair, making it feel greasy and giving it a slick appearance. Those affected tend ...

We have put together 10 common curling mistakes we all make.You're not using a heat protectant First things first, you should never style your hair without a good heat protectant. A special technology creates a protective layer around the hair which distributes the heat more evenly and protects your hair from burns, split ends and breakage. Your Hair is too damp Your hair should be 100% dry before you apply direct heat. If you use a curling iron on damp or even wet hair, burns can occur more ...